Study Finds News Sites Fail to Aim Ads at Users
Date: 13 February 2012
By Tanzina Vega
Tanzina Vega
A Pew Research Center study found that news Web sites are not making effective use of technology that tailors advertising to users’ online behavior.
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12th of February 2012 News
Nyheter slik de dukket opp på forsiden av New York Times på 12. februar 2012
News From the Advertising Industry
Date: 13 February 2012
By Stuart Elliott
Stuart Elliott
Account assignments, executive appointments and miscellaneous news from advertising agencies.
CNN’s Whitney Houston Coverage Rewarded in Ratings
Date: 13 February 2012
By Bill Carter
Bill Carter
The cable network covered the death of Whitney Houston wall to wall in prime time, and had one of its strongest recent nights in the ratings with a peak at 9 p.m. of 3.15 million viewers.
The Breakfast Meeting: Adele Shines at Grammys, and a New Target in Murdoch’s Empire
Date: 13 February 2012
By Noam Cohen
Noam Cohen
Also, publishers court Amanda Knox, Twitter may be too easy for some journalists, MSNBC tries a smarty-pants strategy, and comparing the Clint Eastwood Chrysler ad to “Morning in America” (Reagan, not Folgers).
At MSNBC, a Professor as TV Host
Date: 13 February 2012
By Brian Stelter
Brian Stelter
Melissa Harris-Perry, with her progressive talk show of the same name, is set to join MSNBC’s weekend lineup of cable news shows beginning Saturday.
Twitter Is All in Good Fun, Until It Isn’t
Date: 12 February 2012
By David Carr
David Carr
Especially for companies that encourage its use, Twitter creates an ongoing tension between boss and employee as Roland Martin of CNN recently discovered.
A High-Tech War on Leaks
Date: 12 February 2012
By Adam Liptak
Adam Liptak
Journalists used to have a chance to protect their sources, but advances in surveillance technology have changed that.
Newsweek’s Publishing of Vulgarity Draws Fire
Date: 12 February 2012
By Elizabeth Jensen
Elizabeth Jensen
After a blogger documented a dozen examples of foul language in the Jan. 23 issue, some public television stations that offer the magazine as a donation gift expressed concerns.
Auto Plants Hold Answer to What Eastwood Meant
Date: 12 February 2012
By James Warren
James Warren
Outrage among many conservatives over Chrysler’s “Halftime in America” Super Bowl ad, featuring Clint Eastwood, doesn’t seem to be abating.
Morning Take-Out
Date: 13 February 2012
By William Alden
William Alden
Highlights from the DealBook newsletter.